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Canada Life · Released product

Redesigning the post-visit medical claim experience

A guided, responsive, and accessible reimbursement flow for plan members submitting medical expenses and supporting documents.

Project snapshot

Modernizing a high-use benefits journey

The experience was redesigned during a broader migration from SAP Hybris to Salesforce Industries. It had to simplify claim submission while supporting complex benefit rules, responsive layouts, technical constraints, and accessibility requirements.

My role
UX Designer, end-to-end product experience
Users
Group-benefits members requesting reimbursement after receiving care
Platforms
Responsive web and mobile
Partners
Product, research, content, accessibility, QA, and engineering
Status
Released within a platform serving 10M+ users

The problem

Members needed clarity at every step

After paying for an eligible medical service, members needed to provide practitioner information, expense details, and supporting documents to request reimbursement. The original experience was lengthy, inconsistent, and difficult to use on mobile, leaving members uncertain about requirements and completion.

Design challenge

How might we create a clearer claim journey while supporting multiple claim types, platform migration, responsive behavior, and accessibility requirements?

Previous experience · SAP Hybris

The legacy journey exposed complexity at every stage

These annotated wireframes document the experience before the platform migration. Members moved through a long sequence of claim-type decisions, eligibility questions, expense fields, document uploads, and final confirmation.

Select any wireframe to view it at full size. Screens use sample account data from the original portfolio artifact.

Research and validation

Testing the structure before refining the interface

The redesign used two rounds of usability testing with plan members. Wireframes were used to evaluate flow structure and comprehension; high-fidelity prototypes were used to examine readability, hierarchy, and accessibility.

Round 1

Wireframe validation

Tested whether the sequence and grouping of questions made sense before visual refinement.

Round 2

High-fidelity validation

Tested clarity, visual hierarchy, upload guidance, and the overall sense of confidence.

Refinements

What changed

Feedback informed content hierarchy, button language, and instructions for supporting documents.

Released experience · Evidence review

Seventy-nine screens, distilled into one coherent journey

I reviewed the complete set of 79 unique desktop and mobile screenshots as a system—not as isolated pages. The evidence covered claims, estimates, responsive layouts, navigation states, document uploads, recovery guidance, and confirmation patterns. The six frames below show the core medical-claim story while keeping the adjacent estimate flow outside this case study’s main narrative.

79unique screens reviewed
2responsive contexts: desktop and mobile
6de-identified frames selected

Frames were selected from the full screenshot audit and de-identified for portfolio use. Select any frame to inspect it at full size.

Design decisions

Three decisions shaped the experience

01

Turn a dense form into a guided journey

The flow focused members on one group of related information at a time, replacing long forms with a step-by-step structure.

02

Explain documents at the point of need

Receipt and supporting-document guidance appeared near the relevant action, with upload instructions refined through testing.

03

Prevent errors before submission

Real-time validation, clear required fields, focus behavior, and confirmation states helped members resolve issues earlier.

Responsive experience

Designed for the moments when members actually file claims

Members may submit after a healthcare visit, from home or on a phone with receipts nearby. Reviewing both viewport families exposed more than layout differences: controls had to remain reachable, headings had to wrap predictably, and long upload and privacy content needed a usable reading order.

The released experience preserves the same information hierarchy and direct path into the claim journey across screen sizes.

Explore the interactive Figma prototype
Released Canada Life Make a claim entry page in a mobile viewport

Shipped product

See the released experience in motion

Static screens make the interface scannable; these recordings show the sequence and responsive behavior of the product that shipped.

Shipped product · Web view

Shipped product · Mobile view

Experience model

A clearer path from preparation to confirmation

  1. 1PrepareUnderstand required information
  2. 2DescribeEnter provider and expense details
  3. 3DocumentAdd receipts and supporting files
  4. 4ReviewConfirm information
  5. 5SubmitReceive next steps

Outcome

Validated for speed, clarity, and accessibility

30%

faster average completion in usability testing

WCAG AA

accessibility level reported at launch

Released

to production in the group-insurance portal

The completion-time result reflects usability testing rather than platform-wide production analytics. The project material reports fewer support calls directionally, but no verified count or measurement period was available, so that claim is not presented here as a measured result.

Accessibility and delivery

Designed through implementation—not only handoff

I collaborated with engineering through design reviews and worked with accessibility, QA, content, and product partners as the experience moved toward release.

The work addressed clear labels, understandable validation, contrast, keyboard and focus behavior, readable hierarchy, and mobile-friendly spacing. Continuous WCAG fixes and usability refinements continued beyond the initial launch.

Reflection

Good enterprise design makes complexity manageable

Simplifying an experience does not mean removing the system’s complexity. It means deciding when users encounter it, explaining it clearly, and working with technical partners so the intended experience survives implementation.

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